Trusted by 1000+ homeowners

The Property You Own Might Be Costing You Money

Most owners don't find out until it's too late to act. Damien and the JNA team have helped 1,000+ homeowners upgrade their property portfolio, achieving 19.56% average annualised net returns.

Watch this before you decide to do nothing.

As featured in

MoneyFM 89.3Capital 958Yahoo Finance
CNAThe Business Times
Damien Tan, JNA Real Estate Team Lead at PropNex

Damien Tan

JNA Real Estate Team Lead
5× Champion Team, PropNex

Two hidden costs

Most people upgrading their property lose money in two ways.

After analysing 3,000+ transactions across Singapore, Damien sees the same two patterns quietly eroding wealth.

You ballot for a new launch. Winning the ballot is not easy, so owners keep trying. All that time is a sunk cost. When they finally get it, they often go with it despite knowing the developer prices are high.

Meanwhile better units with the lower entry price gets ignored because everyone's looking at the hyped launch instead.

We see this on almost every review. The good news: both are avoidable when you have a clear roadmap before you commit.

Sound familiar?

Three reasons why you're leaving money on the table by waiting

01

Lifestyle-driven choice

Most people assume you have to choose: a home that fits your life, or a property that builds wealth. The truth is, you can structure an upgrade that gives you both. A better location, layout, and amenities, without sacrificing the investment case.

02

No time to go deep

You've visited the showrooms and done enough research to know a generic pitch when you see one. What you don't have is time to model every scenario yourself. We bring the specific numbers, entry points, and exit plan mapped to your situation, not a one-size-fits-all slide deck.

03

Optimise before you chase the next gain

Your current property looks fine until you run it through a portfolio lens. We help you de-risk what you already own, plug the gaps, and build a position that funds your long-term goals. Not another agent promising the next hot launch. Just a clear plan for what your asset should actually do for you.

If these apply to you or you're simply unsure how to go about upgrading the right way, our team is here to guide you in your upgrading journey.

Book my free planning session
Client stories

Hear what other upgraders we've helped have to say about us

Finding these opportunities

Out of 89 active developments, only a handful are positioned to make you money.

Singapore has around 89 active private developments at any given time. Most buyers compare 4 or 5 of the ones being marketed loudest. The reality is harsher: based on historical entry-price data, only a small fraction are actually worth buying into at any given time frame.

Most developments are not the right place for your capital, and the shortlist changes constantly. The window where a unit's entry price makes sense can move within weeks. Miss it, and you might loss the opportunity to a great unit to invest into.

Live private market

89 developments · only a handful worth investing in right now

Passable / overpricedIn the window

The shortlist keeps changing. A new launch resets the benchmark, a developer bumps pricing, a stack sells out, and the window shifts to a different project. This is why the framework used to find these developments week by week is so crucial.

Why these developments? After a development TOPs, its price flattens. New launches nearby keep entering higher, dragging the benchmark up around it. When the price points meet, that's your entry point. Miss the window and the entry opportunity has already moved past you.

Price / PSFTime →
ENTRYStabilised TOP priceRising new-launch benchmark
← EarlyEveryone else knows →

But that is just half the battle won. Even inside one of those selected developments, not every unit is worth buying. Stack, facing, floor, layout, quantum, each one changes the potential capital gains, risk-to-reward and upside potential. Pick the wrong unit in the right project, and you still underperform.

Our job is three layers deep: find the right developments at the right moment, then find the right units inside them, while making sure it suits your needs and finances.

Zoom in: one of the selected projects

Even here, only a handful of units actually work

Average unitBest risk / reward
L02L03L04L05L06L07L08L09
Stack #01Stack #02Stack #03Stack #04Stack #05Stack #06

Same project, very different outcomes. Facing, floor, stack and quantum decide whether you ride wave or sit flat while neighbours in the next stack pull ahead.

Finding this takes daily tracking across every transaction in the market. Most buyers never get there on their own.

What we actually do

We find that entry point every day.

We track every transaction in the Singapore private market. Unit by unit, stack by stack. We narrow it down to the developments at the right point in the cycle, then to the specific units inside them with the best risk to reward.

This is the process behind every result below.

The track record

19.56% average annualised returns.

19.56%
Avg. net annualised returns across 1,000+ client results
$300–400K
Paper gains in 18 months 30 recent clients
7 / 10
Homes we sell go at record price
1,000+
Upgraders helped to date (as of 2026)

This is the average across 1,000+ clients, not a best case.

Recognised by the industry

2× JNA Champion Producer5× Champion Team, PropNex
Damien Tan receiving an award at the PropNex Leaders & Achievers Business Conference

PropNex Leaders & Achievers

Recognised year after year among Singapore's top-producing real estate leaders.

Client case studies

Real clients. Real entries. Real capital gains.

Each slide below is an actual client transaction with their entry price, current valuation, and the strategy behind the position.

Client case study 1
Client case study 2
Client case study 3
Client case study 4
Client case study 5
Client case study 6
Client case study 7
Client case study 8
Client case study 9
Client case study 10
Client case study 11

Figures based on client transaction prices and current market valuations.

What you walk away with

Book this session and walk away knowing three things.

  • What your current property strategy should be, based on real transaction data.
  • Whether to move now or wait, based on where the cycle actually is.
  • Which specific units, out of hundreds, are worth investing in right now.

No more guessing. No more buying because of hype. No more missing the better unit because you were looking at the wrong one.

Damien Tan receiving the PropNex Millionaire award

PropNex Millionaire — 2025

Built from the same playbook we'll run for you.

Before your session

Bring these. We'll handle the rest.

01

Your current property details

Address, unit type, purchase price.

02

Your rough financial picture

CPF OA balance, monthly income (ballpark is fine)

03

Your timeline and goals

When you want to move, and what you're after.

Book your session

Get your free property planning session.

60 minutes, one on one with Damien and the JNA team. No pitch, no pressure. A clear answer either way.

  • Personalised plan based on your current property and goals
  • Specific units worth your money right now
  • Honest timeline: upgrade now, or wait

What is your primary property goal for upgrading?

Is your current property eligible for sale?

Estimated CPF OA & Cash Available

Are you a Singaporean/PR?

This is only for Singaporeans and PRs under 55.

By submitting you agree to be contacted by the JNA team. You'll be redirected to our booking calendar.