Damien Tan Real Estate

Stop overpaying for new launch hype and learn exactly how our clients achieve more by spending less.

In this 1-on-1 strategy session, I’ll reveal exactly how my team and I consistently identify profitable units for clients, reduce their property portfolio risk, while being able to find a place their family loves.

Damien Tan showing a client around a property
Damien Tan with clients Tony and Sarah at home
Damien Tan helping a client spot value in the market
Damien Tan reviewing options with a client on the phone
Damien Tan advising a couple at their dining table

Moments from the field.

As featured in

MoneyFM 89.3Capital 958Yahoo Finance
CNAThe Business Times

Afraid of Overpaying in this FOMO market environment? Or unsure what strategies you can choose that suits your property goals

Find out in a complimentary 1-on-1 session with me.

I built a $5M property portfolio by 28. Now my team and I help other upgraders do the same.

Damien Tan and the JNA team on stage at the PropNex Annual Awards Ceremony 2025

PropNex Millionaire

Damien Tan on stage at the PropNex Annual Awards Ceremony 2025.

Damien Tan and the JNA team holding PropNex Millionaire awards

Millionaire Producers

Damien Tan on stage receiving a Top Producer award

Top Producer

Damien Tan at the PropNex Leaders & Achievers Business Conference

Leaders & Achievers

Damien Tan holding the PropNex Millionaire Award

Millionaire Producer

Upgrading Is The Largest Financial Move You'll Make This Year.

With so much noise in the market… New launch or resale? Buy now or wait? OCR or RCR?

How do you know which strategy makes sense for you?

We have seen how even one wrong decision cost investors up to $600,000

Usually, it's one of these three things:

  • 1

    Holding a unit without knowing there is a high risk of stagnation in their portfolio.

  • 2

    Overpaying for units due to hype and one sided analysis by Showflat agents and developers.

  • 3

    Lack of knowledge on the different ways to optimise and maximise their property portfolio.

All three are avoidable, and can be identified in the data before you permanently decide on anything.

The private session

Get A Clear Personalised direction setting.

During this 1-on-1 strategy session, My team and I will show you exactly how we:

1)

Spot hidden undervalued opportunities before others

Get exclusive access to the units currently priced below similar properties nearby that our team tracks daily.

2)

Own your home and your investment

Deep dive into your current portfolio, CPF, cash and loan eligibility to list out the different strategies that make the most sense for you.

3)

Avoid costly and unnecessary pitfalls

Learn and avoid the mistakes that many home buyers make every property cycle that cost them up to $600,000 in profits and opportunity cost.

04)

Optimise and de-risk by life stage

Get a specific upgrading roadmap planned around your life stage, lifestyle, and timeline without overleveraging your budget.

If you are serious about upgrading without the costly missteps, this is the place to start.

Book my complimentary session
Real client results

How we have guided our clients to identify the best strategy for their portfolio

Client case studies

Real clients. Real entries. Real capital gains.

Each slide below is an actual client transaction with their entry price, current valuation, and the strategy behind the position.

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Figures based on client transaction prices and current market valuations.

In their own words

What to expect during this journey with us

Google reviews from Singaporean homeowners and investors.

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Damien Tan at a client appreciation gala with happy homeowners and investors

Client appreciation gala

homeowners, investors, and families celebrating their results.

The track record

19.56% average annualised returns.

Investment track record: 1,000+ clients served with 19.56% average annualised return on equity across a 3-year average holding period
Finding these opportunities

Out of all properties for sale in Singapore, only a handful are positioned to make you money.

Singapore has thousands of properties on the market at any given time from new launches, resale condos, and more. Most buyers compare 4 or 5 of the ones being marketed loudest. The reality is harsher: based on historical entry-price data, only a small fraction are actually worth buying into, based on your goals, at any given time frame.

Most properties are not the right place for your capital, and the shortlist changes constantly. The window where a unit's entry price makes sense can move within weeks. Miss it, and you might lose the opportunity to a great property to invest in.

Live property market

All properties for sale (new launch/resale) · only a handful worth investing in right now

Passable / overpricedIn the window

The shortlist keeps changing. A new launch resets the benchmark, a seller adjusts pricing, a stack sells out, and the window shifts to a different property. This is why the framework used to find these properties week by week is so crucial.

From our internal shortlist

Confidential
Blurred preview of Damien Tan's internal property shortlist grading each unit by budget and entry price
A snapshot of the live shortlist we maintain. Units graded by budget bracket and colour-coded by entry price. Blurred for client confidentiality.

Why these properties? After a property reaches its TOP, its price flattens. New launches nearby keep entering higher, dragging the benchmark up around it. When the price points meet, that's your entry point. Miss the window and the entry opportunity has already moved past you.

New launch dynamics · PSF trend near one location

Live data
PSF price chart 2010-2024 comparing Rio Vista (older resale) against Kingsford Waterbay, Riverfront Residences and Riversails (newer launches) with the overall average band highlighted in green

Green band

The stabilised resale average where older TOP'd properties like Rio Vista sit for years.

Rising benchmark

Each new launch nearby (Kingsford, Riverfront, Riversails) enters higher and pulls the benchmark up.

Entry window

Buy the resale still inside the green band before the new-launch benchmark drags it up. That gap is the gain.

Rio Vista (red) sat quietly inside the green band for a decade, then compressed upward from 2022 as surrounding launches re-priced the area.

Entry timing · New benchmark of prices

Market benchmark
Diagram showing new launch benchmark PSF rising from OCR ($2,400–$2,500) to RCR ($2,700–$2,900) to CCR ($3,200–$3,500)

Entry timing matters. New launch benchmarks have reset across every region. OCR, RCR and CCR where each new project prices off the last one.

Downstream effect · Land bid breakeven PSF

GLS data
Table of recent GLS land sales showing estimated breakeven PSF ranging from $1,790 to $3,113 across sites

As prices get pulled up, land bids follow. That pushes breakeven PSF higher, which makes the next launches less attractive for investors — which is why entry timing is so important.

Resale dynamics · Growth by property age

Transaction data
Table showing resale growth and price gap by age of property, with two rightmost columns blurred for confidentiality

The performance gap between properties is not random. Some assets sit in a window where upside is strongest, while others have already given most of their future gain away to sellers.

New launch or resale, the same principle applies. The right asset type depends on your timeline, finances and goals. The analysis is what tells you which is correct for you.

Even inside the right property, the wrong unit still underperforms. Stack, facing, floor, layout, quantum each changes the risk-reward and upside.

Finding this takes daily tracking across every transaction in the market. Most buyers never get there on their own.

What we actually do

We find that entry point every day.

We track every transaction in the Singapore private market. Unit by unit, stack by stack. We narrow it down to the developments at the right point in the cycle, then to the specific units inside them with the best risk to reward.

This is the process behind every result below.

What you walk away with

Book this session and walk away knowing three things.

  • What your current property strategy should be, based on exclusive transaction data.
  • Whether to move now or wait, based on where the cycle actually is.
  • Which specific units, out of hundreds, are worth investing in right now.

No more guessing. No more buying because of hype. No more missing the better unit because you were looking at the wrong one.

Damien Tan with his clients — families and investors celebrating their property milestones
Book your session

Get your complimentary property planning session.

60 minutes, one on one with Damien and the JNA team. No pitch, no pressure. A clear answer either way.

  • Personalised plan based on your current property and goals
  • Specific units worth your money right now
  • Honest timeline: upgrade now, or wait

What is your primary property goal for upgrading?

Is your current property eligible for sale?

Estimated CPF OA & Cash Available

Are you a Singaporean/PR?

This is only for Singaporeans and PRs under 55.

By submitting you agree to be contacted by the JNA team. You'll be redirected to our booking calendar.